A good design either offline or online can be categorized into 3 parts. First, user experience, second marketing, and third branding. To simplify it further there are two aspects of a good design- how it looks and how it works. Especially on the website webpage, every purchaser will need to go to your website to search and compare your product price with another company right? So here is where they become the user of your website, which means your website needs to be user-friendly to them before the design or visual images come into play. Why? Because no one would like to visit or continue using your website if your website is not user-friendly even if your website was designed nicely as it will be difficult to use. Anyways, every website has their pro and cons, so here are some parts that you need to take notes of when creating your website and why we say that good design is good business. Besides, the way you design your website also may impact your web-user experience.
- Good design keeps your website easy to use.
Good design is not just what looks good. To be effective, design needs to perform a specific function. Good design is about how something looks and works. A well-designed website, for example, helps convert visitors into customers.
When people have attention spans that are shorter than that of a goldfish, you know you don’t have a lot of time before someone gives up. With good design, websites and online products are easier to navigate, and bounce rates are usually lower.
When people encounter poorly designed sites, they are more likely to give up because they can’t find what they are looking for or it takes too long to find the information they seek.
Signs that a website is easy to use includes a simple display of information, no middle-man steps, and no bells or whistles. Good design and good usability aren’t about information overload or tons of animations – it’s about giving the customer the bare minimum that they need while still expressing your brand. That’s why good design doesn’t just entail pretty graphics or typography, it also involves user experience design and workflow.
- Good design makes a strong first impression.
Good design is about using colors, shapes, textures, space, forms, images, and content in a harmonious, balanced way. Your logo is also counted as a design that will be included on your website. And as they search for your website, they will first see your logo before clicking the link. After all, memorable logos are 13% more likely to get consumers' attention, and 71.6% more likely to get a positive response from consumers. In a world of noise, that can make a big difference.
Good design is a signal to customers that they should buy from you because you are trustworthy. This is true not only online, but also for physical products. Packaging your website or products perfectly, complete with eye-catching graphics and colors, is just as important to your financial success.
Besides, it helps your business stand out among others. Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. We prefer beautiful things, and we believe beautiful things function better.
- Good design builds customer relationships.
Since relationships are based on emotion, customers are often emotionally connected to a company. As we said, great designs use color, layout, and smart font choice to connect to their consumer in meaningful, emotionally driven ways. Incorporating impactful, memorable, and emotional connections in the visual display of your brand is the best way to show the world who you are and what your brand stands for.
Your designs should support the principles you have built your company around and strive to reach your customers’ hearts (rather than their wallets).
Create valuable, sustainable customer relationships by building your brand’s visual identity on the foundation of emotional connection. There’s no better way to secure consumer loyalty than by connecting you through your shared values, and a great design is the most effective way to illustrate them.
- Good design is the key to social media success.
You won’t get far with your social media strategy with poor designs. Many of today’s marketing efforts are done on social media platforms. Whether it’s Facebook, Twitter, Instagram, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company. Thus, we are more likely to share posting that includes images than posts that only have words on them. Do you wonder why some news includes photos on or beside the copywriting? Yea, it to attracts your attention to look at it and read it headline, before directing you to read the content. Thus, research found that tweets with images received 150% more retweets than those without any images. So, without design, marketing messages boil down to plain text and this approach rarely catches people’s attention.
- Good design makes you money.
We pointed out that good design is good business and hopefully, you’re beginning to understand why that’s true. Good design increases your company’s value, boosts sales, and puts your business in a better financial situation. By building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps your business more profitable. At the end of the day, the technology or the differentiating factor in your business can only take you so far.