The SEO Value of Content and Why It’s Important
In order to have continual SEO success, publishing killer content is the best way to build links. Having unique and relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent.
What is Content?
Every marketer has their own definition of ‘what content means. Content is information and how it can be useful to its intended audience if done correctly. Good content provides value. Content comes in all different types of formats such as audio, text, video, photo, and so on. But, you will find a lot of bad content on the internet that doesn’t provide any type of relevance or usefulness to what the reader is looking for. As you can see, there are many types of digital content, but what exactly is its value to SEO?
The SEO Value of Content
Search Engine Optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
So, it’s imperative that you make an effort to deliver useful and relevant results as fast as possible. Content is ranked by the order of usefulness and relevancy to the user performing the search. Your content needs to be beneficial to searchers in order to have any SEO value.
Let’s take a look at the technical consideration for how to evaluate the SEO value of content.
- Keyword Targeting
Before you start writing, you should know which keywords you’re trying to rank for.
Knowing which keywords you’re optimizing for will allow you to find natural opportunities to include them in your content.
The headline of your page is the first thing people will see when doing a search. It also tells Google and searchers what your page is about. Be sure to include the keyword at the beginning or the first 10 characters of the headline.
- Body Copy
The main focus in the body of your content should be on writing in a natural way. Think about how it will help your audience. Adding keywords in your article is one of the key components in creating SEO value, it shouldn’t be the focus of the article.
Believe it or not, spelling and grammar mistakes matter in search engine rankings.
Not only do they have a negative impact on your rankings, but they also hurt your credibility and can cut your sales in half.
- Link Building
When you’re trying to evaluate the SEO value of a piece of content, inbound and navigational links play a vital role.
The key to link building is obtaining links of value, not just stuffing a page with invaluable links.
Reaching out to other marketers and trying to obtain quality links from external pages on trustworthy websites will not only be helpful for your business website, but your audience.
The more quality links from relevant and trusted domains you obtain and link to your site, the higher the SEO value of a piece of content will be.
- Video Content
Video Content is one of the most popular types of digital content that we have today. If you want to boost the SEO value of your content, start by sharing a video that complements the topic.
Great content takes time to write, rank, and achieve your business goals. Writing content without a purpose behind it is a waste of time, as it will not help improve your SEO.
If your website is struggling to improve its rankings and generate business, sometimes all it takes is writing optimized, unique meta descriptions or updating alt text to provide a visibility boost to Google.